Vietnam’s Gold Market Started Heating Up for God of Wealth Day

Diep Nguyen

10:34 12/02/2019

BizLIVE -

During the 9th and 10th day in the first Lunar January, people often line up many hours to buy gold, which might be gold coins, gold bars or gold jewelries to wish for luck.

Vietnam’s Gold Market Started Heating Up for God of Wealth Day
Tran Nhan Tong Street on the first days after the long Lunar New Year holiday is often very crowded. This is not abnormal as buying gold for saving and for wishing luck has been the custom of Vietnamese for many years although it is not considered to be the tradition. 
During the 9th and 10th day in the first Lunar January, people often line up many hours to buy gold, which might be gold coins, gold bars or gold jewelries to wish for luck. There are several days more until the God of Wealth day, but the Vietnam’s domestic gold market has started heating up. Since Monday, the first trading after the Lunar New Year holiday, gold prices in some big companies like PNJ, SJC, Bao Tin Minh Chau started to rise. 
According to some jewelry company staffs, the number of people buying gold started increasing right when stores started opening on 5th Lunar January. Quite many customers buy gold bars, other buy diamond rings. When it comes near to the God of Wealth day, people may have to wait several hours for their turn to buy the precious metal that had been formed into roosters, Buddhas, rings, bullion and sheets.
One bank staff told that she will surely join the queue in the coming days to buy gold though she is not sure about the luck it brings but she buys gold on those days as a habit. 
The question may arise that when did the custom of buying gold on God of Wealth day started? It is from words of mouth that the God of Wealth comes from the sky, one day he got drunken and fall from the sky to the world. 
During these days, he needs food and water and he started begging. It came as a miracle that any family that he went to ask for food became rich and prosperous. Lunar February 10th is the last day that he is still on earth, this explains why people rush to pray for him to wish for luck.
Some people say that the story has been exploited by business owners to sell gold. Whatever the reason, the God of Wealth day brings the good chance of doing business for people.

DIEP NGUYEN