The Chung Cake Making Prospers Thanks to Changing Lifestyles and Urbanization

Diep Nguyen

10:07 04/02/2019

BizLIVE -

In contrast to the fast food in modern life, the process of making Chung cake is time-consuming and requires the contribution of several people.

The Chung Cake Making Prospers Thanks to Changing Lifestyles and Urbanization

Photo: Tien Phong

Banh Chung" (Chung cake) is a traditional and irreplaceable cake of Vietnamese people in the Tet Holidays and King Hung’s anniversary (10th March Lunar). For the Vietnamese, making "Banh Chung" is the ideal way to express gratitude to their ancestors and homeland.
In contrast to the fast food in modern life, the process of making Chung cake is time-consuming and requires the contribution of several people. Main ingredients are glutinous rice, pork meat, and green beans wrapped in a square of bamboo leaves that will give the rice a green color after boiling. 
The sticky rice must be very good and was soaked in water in the previous day. Rice cake is wrapped in square shape, and the wrapping power must be neither tight nor loose. Then the cake will be boiled in about 12 hours by wood. The Green Chung cake has nutrition with an original tasty flavor and may be kept for a long time. Eating Chung cake with vegetable pickles will bring you unforgettable taste, according to excerpts from Vietnam Beauty.
In the normal conception of Vietnamese, making Chung Cake during the pre-Lunar New Year bring family members the chances to reunite after a long year of working very hard. The mere practice of preparing the ingredients help to strengthen the family bonds much more than during the normal days.
But for many business owners, Chung Cake bring for them the chances to earn money. When life changes and the urbanization become stronger, there have been much less spaces to set out the preparation of Chung Cake ingredients and to boil them, so fewer families make Chung Cake. This gives the chance for the Chung Cake making services to grow. 
Starting from the 15th of the final Lunar December, the Chung Cake Makers start to collect ingredients, employ short term workers to produce Chung Cakes. About 5,7 years ago, mostly small families making Chung Cakes for the surrounding community, but in about 3 recent years, more people join the business.
Just one family in Ba Dinh district said that this Lunar New Year, they make about 500 Chung Cakes mainly for selling. And for the companies, they may make 10,000 Chung Cakes to ship throughout Hanoi and the surrounding areas. Customers buying big quantities can enjoy free ship services.

DIEP NGUYEN

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