Sweden’s H&M to Open First Store in Vietnam’s Biggest City

Tuan Minh

02:19 10/06/2017

BizLIVE - The opening will come in the context of rising disposable income in the Southeast Asian country, which has seen the arrival of Zara and Topshop.

Sweden’s H&M to Open First Store in Vietnam’s Biggest City

H&M's first Vietnam store will be in HCM City. Photo: Internet

Sweden-based fashion transnational Hennes & Mauritz (H&M) has announced plans to open its first store in Vietnam at the Vincom Dong Khoi commercial complex in downtown Ho Chi Minh City, Vietnam’s southern metropolis, local media reported.
The 2,200-square-meter store will offer affordable fashion products for all types of ages. Its opening will be accompanied with the debut of the brand's Fall-Winter 2017 Collection.
In spring this year, the fashion giant also started recruiting staff for a 2,000 sq.m store in the capital city of Hanoi.
Founded in Sweden in 1947, H&M is now the second fashion empire in the world after Spain’s Inditex, the owner of the Zara brand. It owns a wide range of brands such as H&M, COS, Monki, Weekday, Cheap Monday and Other Stories.
Other famous fashion brands such as Zara and Topshop have recently landed on Vietnam.