People Spend More on Locally Made Items During Lunar New Year Shopping Time

Diep Nguyen

08:31 04/02/2019

BizLIVE -

Many big supermarket operators revealed that they have had to employ more transporting and clerical staffs in the past 2 months to deal up with the surging demand.

People Spend More on Locally Made Items During Lunar New Year Shopping Time
Nguyen Khanh Huyen works for an IT company in Cau Giay district in Hanoi. Her work has been very busy thus she cannot manage the earlier time for shopping for family in this occasion of Lunar New Year. 
It is only yesterday that she started to have the first day off. She rushed to the clothing store to buy some new clothes for husband, son, daughter and herself. Then she switched to big shopping malls to buy sweets and food. She bought a lot of ready-made food to store in the fridges because she is too busy to prepare them at home. 
And Huyen is not alone. When we visit the big shopping malls throughout urban areas in recent days, there are full of housewives like her trying to buy stuff for families at the last minute. This explains why the store and supermarkets become crammed much more than normal days.
Many big supermarket operators revealed that they have had to employ more transporting and clerical staffs in the past 2 months to deal up with the surging demand. But in other words, this high time spending has been very profitable for the supermarkets, the profits are expected to surge at least 20 percent compared to the same period last year.
During the past several years, there have been many complaints about the fact that people buy so much imported items, however in this Lunar New Year spending season, there has been a surging interest in buying locally produced items.
In the supermarkets, it is easy to notice that more consumers buy local sweets, dry fruits or locally made clothes. What is more, the religious items are still favored by many people, thus the sales of those products are very high. 

DIEP NGUYEN

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