Consumers Rush to Buy Jewelries When Lunar New Year Came Near

Diep Nguyen

07:16 03/02/2019


There will be a few days more that the Year of the Pig or the Lunar New Year of several Asian countries.

Consumers Rush to Buy Jewelries When Lunar New Year Came Near

Some jewelry items on sale - Diep Nguyen

No exception, Vietnamese have started with the first day off to prepare for the Lunar New Year. This year, in general, people working for companies in the urban areas get quite good salary and promotion. Most people get the 13th monthly salary, thus they have much money to spend. 
Also during this occasion, companies run many promotion programs to kick off sales. Jewelry companies like PNJ, Bao Tin or Phu Quy offer many kinds of presents for customers or sale off directly for customers. 
Nguyen Hai Yen works for an insurance company. Today, right from the early morning, Hai Yen went to the store of PNJ to buy some jewelry for herself and some others for the mother and her daughter. In total, today she spent approximately $2,000. 
The PNJ store staffs committed to her that later on when she does not want those items anymore, she can resell and get back about 70 percent of the money spent or she can get up to 80 percent if she changes for the more expensive items.
According to the jewelry staffs in some stores around the Dong Da and Cau Giay districts, the number of customers to the store in recent days surges by 50 percent compared to the normal high season days, they have to work over time but still many customers have to wait for too long to get the consultation from the store staffs.
In terms of the jewelry sales, many customers choose to buy the expensive items like diamond rings or necklaces for themselves or family members. Most sold items have the price range from $300 and up to $2,000.


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