China’s Xiaomi Enters Vietnam, Competing with Other Phone Giants

Tuan Minh

16:03 16/03/2017

BizLIVE - China’s Xiaomi has partnered with a Vietnamese company to make inroads into Vietnam, where international phone manufacturers have gained strong footing.

China’s Xiaomi Enters Vietnam, Competing with Other Phone Giants

A Xiaomi smartphone. Photo: Internet

Chinese tech giant Xiaomi has entered a partnership with Vietnam’s Digiworld Corporation to distribute, market and provide after-sales services for the former’s smartphones and Mi Ecosystem products in Vietnam.
Xiaomi products, ranging from low-cost to high-cost phones and a range of Mi power banks, will be available at retailers nationwide and through online shopping platform Lazada.
With phones of different segments on shelves, Xiaomi will compete with Samsung and Apple for a share in the fast-growing market of young tech savvy users.
According to Xiaomi Today, the Chinese tech firm plans to sell up to 40 million units in the Vietnamese market this year.
Smart wearables and electric bicycles will enter Vietnam afterwards, a local newspaper reported.
Xiaomi is in no rush to expand internationally but will explore overseas gradually, starting with neighboring markets, CEO Lei Jun said last week.
Vietnam is the next market behind India, Russia, Indonesia, Pakistan and UAE that is going to be occupied by Xiaomi.
Despite being a profitable market for phone manufacturers, many home-grown producers such as Q-Mobile, BKAV, Viettel, FPT, VNPT have given up the game, leaving the playing ground to foreign rivals including Asus, Oppo, Huawei, Lenovo, Samsung, Nokia, and HTC.