96.2% of Vietnamese Consumers Intend to Purchase Online in H1: Mastercard

Tuan Minh

12:03 12/06/2017

BizLIVE - While online security remains a vital consideration for consumers in Asia Pacific, it hasn’t stopped them from holding back their wallets.

96.2% of Vietnamese Consumers Intend to Purchase Online in H1: Mastercard

Vietnamese consumers are keen on online shopping. Photo: Internet

Up to 96.2% of Vietnamese consumers who shopped online last year intend to make at least one online purchase in the first half of 2017, according to Mastercard’s latest online shopping survey.
The keenness on online shopping in Vietnam ranks second only to China (97.3%), and above other peers such as India (92.9%), Malaysia (92.8%) and Thailand (87.1%).
The survey shows that nine in 10 consumers in Asia Pacific have made an online purchase in the three months preceding the survey, led by those in South Korea (96.7%), India (95.8%), Japan (95.0%), Vietnam (92.0%) and China (91.8%).
To drive the growth of e-commerce in the region, more can be done to improve the shopping experience with free or minimal delivery charges (62.9%), assurance that transactions are secure (45.9%) and reduction in friction in transaction processes (44.1%) topping the list of suggested improvements to online shopping by respondents.
Nearly 54% of consumers in Asia Pacific feel secure when shopping online. However, consumers in Vietnam are more wary of online shopping security, with just 34% of them feeling secure, the lowest rate in the studied countries.
Vietnam’s online shopping is projected to continue booming in the coming years, with online sales estimated to reach $10 billion by 2020, accounting for 5% of total retail sales, according to the Vietnamese E-commerce Association.
According to a government master plan, up to 30% of the Vietnamese population will be involved in online shopping by 2020, with annual spending estimated at $350 per shopper.


Từ khóa: e-commerce