Retailers Rush to Prepare for Busiest Business Periods

Diep Nguyen

15:13 18/12/2018

BizLIVE -

The jewelry companies are the first among retailers to announce promotion programs for the Christmas, Western New Year and Lunar New Year.

Retailers Rush to Prepare for Busiest Business Periods
Currently, the lunar November has just begun and it is less than two months from now that the Lunar New Year will start. The yearly Lunar New Year is often considered to be the most profitable season of the year as people open their pockets to buy full of items to prepare for the Lunar New Year.
This year, thanks to the stable macro-economic growth and income, people have stronger tendency to spend more than the previous years. This bring the chances for retailers throughout Vietnam.
The jewelry companies are the first among retailers to announce promotion programs for the Christmas, Western New Year and Lunar New Year. People in Asia are fond of buying jewelries during the New Year to show off in occasions and Vietnamese are not an exception. 
Most big jewelry companies offer promotion programs like sale up to 20 percent with some selected items and some presents to bring home when people buy items at their stores. Moreover, customers may get some chances to win the lotteries from the companies. 
The items on sale vary mainly from cheap to middle price items with the target to kick off sales for the middle income people.
According to the investigation by Bizlive reporters, some companies especially in the food and entertainment categories and planning human replacement policies to ensure that they have enough people to serve during the coming high season festivals like Chrismas, Western New Year and Lunar New Year.
More part time workers are recruited and trained from now so that they can quickly add up the services when it comes to the busy business time.

DIEP NGUYEN

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