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PNJ is the only enterprise in Vietnam to be awarded the most prestigious award on this continent. In addition, PNJ also are in the shortlist of two other important categories: Sustainable initiative of the year and Manufacturer of the year.

PNJ Awarded Outstanding Enterprise of the Year in Asia
On the night of the JNA Award 2020 held online from Hong Kong at 07:00 P.M. on October 27th, PNJ excellently overcame all the leading jewelry enterprises in Asia to officially become a  Recipient of Outstanding Enterprise of the Year – APAC. This is the most important award, the "queen" of the annual JNA Award. Up to now, PNJ is the only enterprise in Vietnam to be awarded the most prestigious award on this continent. In addition, PNJ also are in the shortlist of two other important categories: Sustainable initiative of the year and Manufacturer of the year. 
JNA Awards has been considered as the Oscars of the Asian jewelry industry by the No. 1 jewelry magazine in Asia with a great influence and reputation in the world jewelry industry organized and announced by Jewelery News Asia. The awards judges are the leading prestigious and influential experts who have been active in the research field of jewelry, jewelries and fashion in the Asia-Pacific region as well as of the World gold association in Asia; appraised, evaluated, selected from hundreds of most famous and prestigious jewelry brands and companies in Asia and other countries in the world.
From the most outstanding Asian jewelry retailer 
The year 2019 has become a historic milestone for Vietnam's jewelry industry when PNJ is also the only representative for Vietnam to officially become the most outstanding retailer in the Asian jewelry industry, thereby bringing the Vietnamese jewelry industry to the continental peak.
This is the result of a tireless process of PNJ's efforts towards the comprehensive evolution of the distribution model, perfecting the multi-channel sales model from independent stores to modern integrated shopping centers, supermarket, from direct to e-commerce. This process has been associated with  technology application to collect and analyze customer behavior and anticipate the trend to bring the best customer experience. With these steps, PNJ aims to be a professional retailer instead of a pure jewelry enterprise. As a result, when 2019 ends, the total assets of PNJincreased to VND8,091 billion, brand value is over $94.1 million, and human resources are nearly 7,000. PNJ recorded an impressive number with a total revenue of more than VND17,144 billion, net profit of more than VND1,193 billion.
Overcoming Covid wave and becoming number 1 in the Asia-Pacific region 
Entering 2020, the Covid-19 pandemic has profoundly affected and disrupted all socio-economic activities. Sustainable development strategy and strong cultural foundation has continued to play the role of guiding and promoting PNJ flexibly to change plans, implement many items while protecting health of employees, customers, the community as well as contributing to the whole country to stop the spread, while ensuring the best service to the market demand, especially completing and ensuring the smooth operation of the online sales channel. And when the pandemic reached its peak, all PNJ employees took advantage of the period of social separation to increase Refresh activities, training;  increase practical capacity;  promote researching, creation; and plan. new programs and projects, especially technology.
The process of refreshing - regenerating this capacity has helped PNJ to continue to grow while other companies in the same industry have not been stable, or had to stop operating ... In the first 9 months of 2020, PNJ's net revenue reached VND11,668 billion, after-tax profit reached VND642 billion, respectively reaching 80.6% and 77% of the plan of 2020. Especially in September, despite the shrinking market, PNJ's retail revenue still grew 18, 2%, thereby bringing the third quarter revenue to increase by 9.5% over the same period
In parallel, PNJ's second factory in Long An has come into operation, "reducing production presure" for the factory in Ho Chi Minh City. According to PNJ's orientation, the factory in Ho Chi Minh City will target the high-end product line with high technologies, minimize imported products, best meet the needs of the domestic market and export.
The above factors have contributed significantly to help PNJ continue its victory in this year's awards and become the Outstanding Enterprise of the year- APAC. PNJ is the only one Vietnamese enterprise up to now to be honored by JNA 6 times in a row in other categories and is also the first Vietnamese jewelry company to receive the prestigious award: Outstanding Enterprise of the year- APAC. Previously, in the 2019 award period, PNJ Chairperson Cao Thi Ngoc Dung was honored with Lifetime Achievement for the Asian jewelry industry in recognition of her dedication to the cause of reviving and developing the Vietnamese jewelry industryin particular, contributing to increasing the influence and competitiveness of the Asian jewelry industry on the global market in general.

DIEP NGUYEN