U.S. Retail Branding Firm Scales up Investment in Vietnam

Tuan Minh

15:02 19/01/2016

BizLIVE - Massachusetts-based Avery Dennison RBIS has operated a second factory in Vietnam to tap the landmark Pacific Rim trade deal.

U.S. Retail Branding Firm Scales up Investment in Vietnam

A view of Avery Dennison office in Vietnam. (Photo: Facebook Avery Dennison RBIS Vietnam)

Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel and footwear industry solutions, on Monday put into operation a $30 million plant in Vietnam’s southern province of Long An, bringing its total investment in the Southeast Asian country to $40 billion.  
The plant, which employs some 1,200 local laborers, will provide branding solutions for renowned brands operating in Vietnam such as Adidas, Nike and Puma, as well as local manufacturers.
The investment shows Avery Dennison’s commitment to Vietnam’s apparel industry, which is a big winner from the Trans-Pacific Partnership (TPP) accord, said Deon Stander, vice president and general manager of Avery Dennison RBIS.
Avery Dennison RBIS Vietnam opened its first plant in Binh Duong province in 2003 and a distribution center in Binh Tan district, Ho Chi Minh City in July 2015.
Avery Dennison RBIS is a $1.5 billion division of California-headquartered Avery Dennison, a Fortune 500 company with sales of $6.3 billion in 2014.