Mini-stores, a combination of mini-markets and convenience stores (CVS), have shown impressive growth in recent years and are poised to continue to grow in Vietnam in the future given the fast pace of urbanization and rising purchasing power, according to Kantar Worldpanel, a global expert in shoppers’ behavior.
More than a third of Vietnamese households have now made a take home FMCG (fast moving consumer goods) purchase in mini-stores in the latest year, shopping on average 10 times per year.
Up to 60% of shoppers in mini-marts and CVS are classified as mid-high and high income household.
Mini-stores have enjoyed a year-on-year value growth of 56%, much higher than an 8% expansion of provision stores and 33% of online shopping.
The value share of mini-stores for take home FMCG purchase is now 2.7% and is forecast to reach 15% by 2030.