The Canadian Embassy and businesses are seeking to scale up shipments of their farm produce and seafood to Vietnam to capitalize on rising demand for high-quality products of a rapidly-growing middle class.
At a recent event to promote Canadian culinary specialties in Hanoi
, Canadian firms and Vietnamese distributors displayed fresh seafood caught from both Atlantic and Pacific coasts, beef, pork and canola oil from Alberta, fresh and dried fruits from British Columbia, and wine and beverage from Ontario.
For the first time in Vietnam, wild-caught salmon from Canada’s Pacific coast and “Flying Monkeys” craft beer were featured.
The products were introduced by the Canada Pork International, Pacific Rim Shellfish, Ocean Choice International, Oakland Seafood Vietnam, Cfoods Vietnam, BC Tree Fruit, Tropical Link, Klever Fruits, Pricewines.com, Malthop, the Monocle Group, Kim Duc and Bao Quang.
“I am pleased that more and more discerning Vietnamese consumers are choosing Canadian products for their quality and taste”, Canadian Ambassador Ping Kitnikone said.
Besides events to raise the awareness of consumers, the Embassy has a trade service team in Hanoi and Ho Chi Minh City that will help firms contact with local food suppliers to expand their networks, the Ambassador told BizLIVE
In the 12 months through August 2016, trade between Vietnam and Canada topped C$5.26 billion ($3.89 billion), putting Vietnam at the top among ASEAN
Exports of Canadian agri-food and seafood to Vietnam reached C$357 million ($264 million) in 2015, accounting for 54% of Canada’s export turnover to Vietnam that year, compared to 39% recorded in 2012.